Welcome Cara-Lee Loganberg as Chief Commercial Officer

We are delighted to welcome Cara-Lee Loganberg to the team, as Chief Commercial Officer.


Cara-Lee joins us after an illustrious and highly successful 12 year tenure at salesforce, where she held several sales leadership roles across enterprise and mid-market teams, industry verticals and marketing product specialisation. Her teams consistently exceeded targets through salesforce’s early start-up years and beyond.


During this time, Cara-Lee was seconded by the Global VP Sales Productivity to grow and develop a world class sales productivity and enablement organisation in EMEA. Cara-Lee deeply understands the challenges associated with on-boarding and productivity, having implemented solutions and processes to drive increased productivity per head.


Known for her obsession in ensuring salesforce customers derive value from their applications, whilst having a deep understanding of the salesforce technology and a thirst for constant innovation, Improved Apps was an obvious next step.


As Chief Commercial Officer, Cara-Lee will lead business development strategy and execution, oversee sales growth, build out the ISV Channel, and provide advice to the board.


The whole team is excited about Cara-Lee’s appointment, the opportunity to learn from her vast experience and the value she will bring to our customers. I personally had the pleasure of working with Cara-Lee when I was at Salesforce between 2007 and 2012 and since Cara-Lee started last week, we are already seeing a massive impact, adding to our companies energy and passion.


Welcome to Improved Apps Cara-Lee.  (Link to Cara-Lee’s LinkedIn profile)


Simon Thompson – EVP/Co-founder

Meet the Management Team