The Week that Was #3 – Through the Eyes of Improved Apps
A round up of things that the Improved Apps folk chat about over a cuppa coffee!
By Sophie Wyard – Marketing Manager @ Improved Apps
We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)
So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.
As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.
Food For Thought
Something every digital business – and citizen – should consider?
Check out this post ‘Without Scalia, Will There Be a 4th Amendment Revolution?’
Martin Little – CTO
Images Are Everything
When I was doing some research on using images for social marketing I found these tips on consistent branding useful when creating one of our latest tweets:
Customer Contact Centre Success
At Improved Apps we regularly talk with customer contact centres, showing them how we can enable them to easily share knowledge with their Salesforce users as well as capture user sentiment to improve customer service and achieve success.
I thought for those of you dealing with such issues this article, 8 Tips for Customer Contact Centre Success may be interesting: Here’s a snippet:
Customer Service is evolving and technology is working hard to keep up with the rising demands for omni-channel contact. But at the end of the day, customer service still relies at least as much — if not more — on the personal touch as on the technological advances.
Consider the statistics: The cost of poor customer service in the United States is a whopping $41 billion a year, according to cloud contact center firm NewVoiceMedia. And although omni-channel contact is vital, 68 percent of all contact center communications is still handled via the telephone. By comparison just 3 percent is handled via social media channels.
Flying Scotsman Returns!
It’s not every day that you get to see the world’s most famous locomotive take to the tracks again. Flying Scotsman built in Doncaster, South Yorkshire in 1923, and famous for pulling the first train to break the 100mph barrier in 1934, set off on its inaugural run after its decade-long, £4.2 million refit – it was full steam ahead until it was stopped in its tracks by some over-enthusiastic fans standing on the line to take photographs! See this report by the Yorkshire Post and some great aerial footage.
Crash and Burn
An idea to celebrate National Toast Day backfires – oh well, better luck next year!
The Growing Skills Gap
This post: ‘The Growing Jobs Skills Gap … That No One’s Talking About’ discusses that, more and more often employees are being expected to use social media at work, but without the provision of any training or guidance.
It’s fascinating ….but also seems implicitly true – we assume that the apps we use socially every day are intuitive, but this is just not the case – we are not born with an innate ability to navigate Facebook or Twitter.
Transfer this thinking over to business applications in the Cloud and it is clear why businesses do not get what they expect from their investments. It is not good enough to assume that users will work out how to do things by themselves – especially when what they need to do keeps changing! At Improved Apps we understand this and provide the bridge for the skills gap.
Paul Field – COO
Sophie Wyard – Marketing Manager @ Improved Apps