The Week that Was #9 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

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We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

Change is the only constant

A great piece on business transformation…not change for change’s sake but a positive reaction to the fact that EVERYTHING is changing around us:


“…Being prepared to change everything you do; but most importantly how you think.”  

[read more]

Paul Field – CEO @ Improved Apps

On the subject of change…

The Kubler-Ross Change Curve is a firm fixture in most change management circles. The curve, and its associated emotions, can be used to predict how performance is likely to be affected by the announcement and subsequent implementation of a significant change. I found this nice illustration this week that helps us explain a lot…how we should be supporting our users in our businesses and what the user behaviour looks like over time…


Simon Thompson – SVP Customer Success @ Improved Apps

The Lightning Experience

Here’s an interesting article from on some experiences so far with Salesforce Lightning Experience:


Over the last few weeks, I’ve been using Lightning Experience exclusively in my companies production org and have had several clients asking to trial it in their own orgs. I have to say, I’m actually really enjoying the experience, but getting Lightning Experience up and running is a little more involved than just flipping a switch…….[read more]

Less is More

When it comes to email marketing this article posted by Hubspot reveals some fascinating results after a somewhat daring and drastic decision to cull their email subscriber list and send fewer emails.


If you want to find out more about our solutions Improved Help and Improved Noticeboard and how we’re driving Salesforce adoption, do get in touch.


Success is when you run the day and the day doesn't run you



Sophie Wyard – Marketing Manager @ Improved Apps