The Week that Was #7 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

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We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

The Cost Of Bad Data

Take a look at this article by David Kirk: ‘Well, here’s another nice mess you’ve gotten me into.’


‘Poor Data? Don’t cover up the problem and attempt to feel good by tidying up the mess, but rather, learn the behaviours of the ‘success people’ and stop the data from getting in a mess to start with.’ [read more]

CRM implementation - prevention is better than cure

Bad data is worse than costs around $10 per data to clean data but it can cost the enterpriser $100 a record if you don’t!

The answer is simple: Prevent bad data accumulating in the first place…..Improved Apps can do that – can you?

Paul Field – CEO @ Improved Apps

The Robots Are (Still) Coming!

Now a machine has beat the best human in the world at one of the most complex games ever designed by man!

Take a look at the article ‘Have We Hit A Major Artificial Intelligence Milestone?’


‘Google’s computer program AlphaGo has defeated a top-ranked Go player in the first round of five historic matches – marking a significant achievement in the development of artificial intelligence.’ [read more]

Martin Little – CTO @ Improved Apps


Surprise and Delight!

I think every company no matter whether its B2C or B2B should have a ‘Surprise and Delight Policy’…

All members of our staff should be ready to act appropriately and proactively when a customer’s experience is less than desired or below our normal high standard for any reason… Let your employees go that extra mile and discover how you can take any less than ideal situation, into one where your customers are both impressed and talking positively about the way you acted and resolved things. Life is not perfect but the way we react and respond is critical to our companies success.

This article spells it out very succinctly from Julia Platia (Head of Customer Success at Feed it Back).

Simon Thompson – SVP – Customer Success @ Improved Apps


I think I broke it!

‘How One Programmer Broke The Internet By Deleting A Tiny Piece Of Code’ is an interesting article spotted by one of our account managers. It reveals some very interesting aspects of the modern economy, where major commercial success is based, at least in part, on rafts of code given for free by the open source community. Businesses do well to remain a little humble in the face of these facts. Meanwhile we can all take comfort, perhaps, in the knowledge that the spirit of co-operation is very much alive…

Martin Little – CTO @ Improved Apps


If you want to find out more about our solutions Improved Help and Improved Noticeboard and how we’re driving Salesforce adoption, do get in touch.


Sophie Wyard – Marketing Manager @ Improved Apps