The Week that Was #36 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

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We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

Shopping Tips for the Salesforce AppExchange

Here’s a blog from that will help Salesforce admins surf the Salesforce AppExchange to find that perfect app. Here’s a snippet:


With over 3100 apps and 423 components on the Salesforce AppExchange (and growing) a Salesforce Admin can feel overwhelmed very easy. So like any savvy shopper, we need to get prepared for our adventure so we can deliver the most functionality, and most importantly the best app for our buck. But with all of these choices it’s hard to know where to start. Not a problem, let’s dive into this together and I’ll give you my tips for finding what you need, and be happy doing it. [read more]

If you’re in the market for a Salesforce app, here are some other things we think you should bear in mind when researching and purchasing on the AppExchange:

  • Make sure the provider is a CERTIFIED SALESFORCE PARTNER, like WE ARE
  • Ensure their solutions are public on the AppExchange and that they have PASSED the rigorous SECURITY REVIEW process. This is certainly something to seriously consider whilst comparing apps as it shows that the company has really invested in doing things right. Not all providers will have had to jump through so many hoops with their solutions!
  • Finally, ensure the app of interest has ‘Aloha’ status, because this way, the solution WILL NOT impact on your Salesforce Org limits – which is another huge plus for you as the buyer/customer.

Certified…Passed Security Review… and Aloha status…all these mean you are dealing with a company that can support you effectively.

If you want to take a look at our solutions, start a trial or leave us a review…here are the links:

Improved Noticeboard AppExchange Public Listing
Improved Help AppExchange Public Listing

Got any questions around our apps?  Give us a call or drop us an email. We’d be happy to explain how our simple but effective solutions make Salesforce so much more – whether you need help with training, compliance, knowledge management, or L & D, our apps make the task easier.

It’s all about right information…right place…right time…right person.

Happy Salesforce shopping!


Mapping the customer journey to deliver satisfaction

Whether your customer is literally taking a journey or a metaphorical journey from need to satisfaction, it is vital to make sure that the experience is one that delivers against their expectations (and beyond!) and is one they would wish to repeat and recommend to others.

In this article read how they’re mapping the customer journey at Heathrow to help them deliver the best experience possible – and why it’s all about emotion, not process….


Heathrow is Europe’s busiest airport, with more than 75 million passengers using the hub to travel to and from hundreds of destinations each year.

Managing this experience for each individual customer can be challenge, particularly as Heathrow as an ‘experience’ means working with a number of retail outlets, restaurants, transport providers and airlines.

Each customer is likely to come into contact with a number of these organisations throughout their customer journey.

However, this hasn’t put off Heathrow’s digital content manager Benito De Rosa from giving it a go, who is using Adobe’s Marketing Cloud to map the customer journey and create a positive ‘emotional experience’ for passengers. [read more]

Paul Field – CEO @ Improved Apps


High-tech travel gadgets

If you globe-trot for business or are planning to hit the road or take to the skies for some restorative R & R, take a look at some of the latest travel gadgets including a scooter-suitcase combo on the BBC technology news page.

The secret structure of great talks

We all have to present our ideas… think about what we do… and make all our conversations work for us whatever the context….so check out this great Ted Talk by presentation expert Nancy Duarte who shares practical lessons on how to make a powerful call-to-action.



 Simon Thompson – SVP Customer Success @ Improved Apps

If you want to find out more about our solutions Improved Help and Improved Noticeboard and how we’re driving Salesforce adoption, do get in touch.

Sophie Wyard – Marketing Manager @ Improved Apps