The Week that Was #35 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

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We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

The rise and fall of the Blackberry

This article on the final demise of the Blackberry is a stark reminder of how quickly we forget the impact of technologies – let’s face it the Blackberry did literally change the way we worked:


It is surely no exaggeration to say that Research in Motion, as BlackBerry’s parent company was called back then, changed the face of modern communication in the late 1990s when it invented the first device that enabled emails to be checked on the move. The gadget completely altered how companies operated, enabling executives to work much more efficiently while travelling, and quickly become a must-have gadget for any self-respecting businessman or government employee. [read more]

RIM’s fall from grace was initially dramatic, then prolonged and painful. From the must-have symbol of executive achievement to another piece of techno-junk on the garbage heap of ideas that didn’t keep up. However – there is no denying the incredible changes they wrought on the working population: We now expect to be in contact with our work all of the time, to be able to respond quickly and always be up to speed. The lines between work and non-work have blurred even more than when mobile phones became prevalent. I leave it to you to decide if that is a good thing or not….

Paul Field – CEO @ Improved Apps


Reach out to the folks you know

This Salesforce blog ‘4 Lessons on Harnessing Your Inner Circle to Get Qualified Leads’ is worth a read…


When working on sales efforts, the focus is usually on getting new leads, which will hopefully convert and build your business. There are plenty of ways to generate new leads: performance marketing, cold emails, introductions to new people and more.

While these are all valid ways of generating leads, some of them might work wonders for one company, but might not necessarily work for others. It’s definitely worthwhile to try every single method and then decide which to focus on.

I’d like to discuss what I think should be done before cold calling and spending money on performance marketing. I’m sharing these insights because these proved to be useful for me at on a regular basis. [read more]

Marsupial milk could help win battle against MRSA

This is an interesting article from the BBC on some recent scientific research on Tasmanian devil’s milk…


Milk from Tasmanian devils could offer up a useful weapon against antibiotic-resistant superbugs, according to Australian researchers.

The marsupial’s milk contains important peptides that appear to be able to kill hard-to-treat infections, including MRSA, say the Sydney University team.

Experts believe devils evolved this cocktail to help their young grow stronger. [read more]

Help is at hand (or head)!

At last technology comes up with something that REALLY matters…Check out this article from the BBC – ‘Could 3D printed hair follicles help with hair loss?’


Hair follicles created by a process similar to 3D printing could one day be used as implants, L’Oreal has said.

The cosmetics firm is partnering with a French bio-printing company called Poietis, which has developed a form of laser printing for cell-based objects.

Hair follicles have not been created this way before and the firms expect it will take at least three years to adapt the process.

However, one hair loss charity said it was too early “to be getting excited”. [read more]

 Paul Field – CEO @ Improved Apps

If you want to find out more about our solutions Improved Help and Improved Noticeboard and how we’re driving Salesforce adoption, do get in touch.

Sophie Wyard – Marketing Manager @ Improved Apps