The Week that Was #30 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

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We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

What A Week It Was…a birthday and an award!

It’s not every week you get to celebrate a birthday, our fifth and being selected for a Technology Innovator Award by Corporate Vision Magazine. We won Best in Enterprise Success Planning 2016′ – and we’re delighted. Check out the interview with our CEO, Paul Field in the magazine. [read more]


Improved Apps 2016 Technology Innovator Award logo


Don’t fear the rise of the robots…they’ve already risen!

AI already influences a lot of our lives and that is set to increase dramatically over the next ten years.

Have a look at this article ‘How artificial intelligence will transform your business’ to learn more….Here’s a snippet:


Computer intelligence will overturn everything from medicine to the stock market and the revolution is only just beginning.

Artificial intelligence (AI) and a world in which machines threaten humanity’s status quo has been the preserve of science fiction for decades. In the Eighties, Terminator was set in a post-apocalyptic world in which cyborgs rule, RoboCop’s protagonist was part-man, part-machine and Short Circuit toyed with the idea of robots developing human-like minds, with rather more endearing results.

The reality is the bot has bolted. AI is walking and talking among us…. [read more]

Paul Field – CEO @ Improved Apps

Invention by British student could save millions of lives around the world

This is an inspiring news story about 22-year-old British student, Will Broadway, who’s invented a mobile fridge. ‘Isobar’ – designed to keep vaccines at the ideal temperature while in transit in developing countries, it could save millions of lives around the world…and he doesn’t even want to patent it.  Good for him and good luck with the project.


Kim Kardashian apparently nearly broke the Internet when she posed nude for the cover of Paper magazine. In the meantime, it sounds like hackers are employing denial of service tactics to test vulnerabilities of crucial service providers…and not by simply posting pictures of Kim in crucial locations….But the reality is that key elements of what is now essential infrastructure for the world is exposed to regular and (often) successful attack by forces unknown…Check out this article – Sophisticated hackers ‘aim to put net out of action’ – from the BBC.

Here’s a snippet:


Unidentified hackers are carrying out a campaign to find out how to take down the net, warns a security expert.

In a blogpost, security guru Bruce Schneier said “precisely calibrated” attacks on key net firms had been seen for over a year. The attacks sought weaknesses in the defences of organisations that oversaw critical parts of the net, he said.

He said his “first guess” was that either China or Russia was behind the series of attacks.

Responding to his comments, one security firm said the range of attacks he described was “the new normal” for many organisations.

The hackers used well-known distributed denial of service (DDoS) attacks to probe defences, wrote Mr Schneier. [read more]

Paul Field – CEO @ Improved Apps

Micro Focus becomes one of the big hitters!

Here’s some interesting insight into how UK tech firm Micro Focus, once a relatively small player is now one of the UK’s biggest tech companies, with total annual revenues of $4.5bn (£3.4bn)….


UK tech firm Micro Focus is buying the software business of a division of Hewlett-Packard for $8.8bn (£6.6bn).

The deal makes Micro Focus one of the UK’s biggest tech companies, with total annual revenues of $4.5bn (£3.4bn).

It is acquiring assets from Hewlett Packard Enterprise (HPE), including former UK tech champion Autonomy which HP bought in an ill-fated deal in 2011.

Micro Focus was promoted to the FTSE 100 last week, replacing ARM after it was bought by Japan’s Softbank. [read more]


If you want to find out more about our solutions Improved Help and Improved Noticeboard and how we’re driving Salesforce adoption, do get in touch.


Sophie Wyard – Marketing Manager @ Improved Apps