The Week that Was #27 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

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We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

What are you doing with your Salesforce Data?

I make it a point every morning to scan the ‘Tech’ news on the BBC web site. There is often something there that provides food for thought and new perspectives or insights on how we do business and how they may change in the future. The articles that stood out to me this time are interesting rather than insightful as the top four headlines are all to do with internet security issues:

  • “University hit 21 times by ransomware”

  • “Wikileaks criticised on sensitive date”

  • “French submarine company springs a leak” and

  • “Ashley Madison slated over security”

This is not something I have seen before but is definitely a cause for concern.

Improved Apps operate in the cloud on the Salesforce platform – we are well aware of the risks that companies face through insecure data but know that we can trust Salesforce to provide a robust defence of the valuable and sensitive information for which they are custodians.

This is why we are astonished when we see enterprises deploy applications that effectively put a hole in those defences and take data out of that secure environment and put it into other hosted and less secure places.

Improved Apps put the information where it is needed and where it is safe…beware of solutions that don’t!

Paul Field – CEO @ Improved Apps

Podcasts – hot or not?

This is an interesting article from Fortune – ‘Why So Many Startups Are Launching Their Own Podcasts’. Podcasting it seems could be the way forward if you’re not looking for a short-term ROI but do want to stand out from the crowd.


Why would a startup that builds ecommerce software — or any startup for that matter — launch a podcast?

“We are very clear with people – if your goal to do a podcast is short term ROI, the podcast is probably not the right fit for you,” Steve Pratt one of the founders of Pacific Content told us. His company produces podcasts for brands like Shopify, Slack, and Envoy, an iPad-based, visitor-registration system.

What podcasting can give you, Pratt said, is “something where you’re going to get a growing number of people to spend 30 minutes with your brand on an ongoing basis in a way that may be very challenging to do with video orFacebook. They’re actually going to put you in your ears and spend 30 minutes hanging out with you.”

Try getting that kind of engagement with a Facebook post. [read more]

Olympic factoids…to keep us going until the next Games!

In this article the BBC shares some interesting curiosities and oddities from the 2016 Games:


…No bombing, no diving, no petting – you wouldn’t think Olympians would need to be told all this. Or that Adam Peaty or Simone Manuel might need rescuing.

But Brazilian law insists that swimming pools over a certain size are watched over by lifeguards. There are about 75 on duty at the various Olympic centres during swimming, diving, synchronised swimming, water polo and white-water kayaking events. Some 150 lifeguards were also in attendance same at the London games in 2012. [Read more]

Simple steps to improve performance and achieve better outcomes

Check out this post ’10 Things We Can Do To Improve Performance Which Don’t Require Great Talent’ from Gordon TredgoldChief Empowerment and Enabling Officer. Here’s a snippet with the first two points he makes:


Be Punctual
When we are punctual, we show respect to others and that we value their time and their efforts. It also helps to set the tone, and show that the work is important to us.

Be Prepared

It’s not good enough to just turn up. We need to be prepared; we need to be ready to do what needs doing. If we turn up prepared, we can then look to be effective immediately. [read more]

If you want to find out more about our solutions Improved Help and Improved Noticeboard and how we’re driving Salesforce adoption, do get in touch.


Sophie Wyard – Marketing Manager @ Improved Apps