The Week that Was #26 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

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We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

The word ‘should’ve’ may be off limits for marketing very soon – Didn’t see that coming!

It seems astonishing that you can trademark a single word, but very soon, thanks to Specsavers, marketeers may well have to think twice before using the words ‘shoud’ve’ and ‘shouldve’!:


Optician group Specsavers has had its plan to trademark the use of “should’ve” and “shouldve” approved by the UK Intellectual Property Office (IPO).

The company uses the phrase “should’ve gone to Specsavers” in its adverts.

The trademark application means that other companies will not be able to use that form of words in their marketing.

Rivals have until 12 October to make objections to the claim, the IPO said.

[Read more]

Top tips for public speaking at Dreamforce

Francis Pinder, Cloud Architect, Salesforce MVP and Co-Organiser of London’s Calling, has done many, many talks at Salesforce events and in this blog gives some useful hints and tips on how to do it successfully:


…Some of the best talks I’ve done and seen tell a story. Having a narrative going through your session builds, in my opinion, an excellent speech. I think it’s essential to inspire hope and confidence and tell the story as if you were talking to a friend. [read more]

Cutting a rather large electricity bill!

Care to guess where up to 2% of the world’s greenhouse gas emissions emanate? Who’d have thought a relatively recent industry could be so hungry – or that their own AI could be used to reduce the impact?


Google is using artificial intelligence to reduce the amount of energy it uses to cool its immense data centres.

The energy consumed at the centres, a maze of cables, pipes and servers where Google processes all of the information consumed by its users, could account for as much as 2 per cent of the world’s total greenhouse gas emissions.

Using machine learning, the search giant said it has managed to reduce the energy used to cool them by as much as 40 per cent.  [Read more]

 Martin Little – CTO @ Improved Apps

Cycling and Success

David Brailsford revolutionised the approach to success not just in cycling – he is now being copied by other sports and businesses. The focus is on doing everything better …just a little, but then add up all of those marginal gains and you end up with a dramatic overall improvement.

In this BBC interview he talks about continuous improvement – a concept very familiar to many manufacturing businesses… This is very much the approach Improved Apps suggest to Salesforce customers who want to ensure they get the most out of their investment and realise the returns that CRM promises.

Paul Field – CEO @ Improved Apps

If you want to find out more about our solutions Improved Help and Improved Noticeboard and how we’re driving Salesforce adoption, do get in touch.


Sophie Wyard – Marketing Manager @ Improved Apps