The Week that Was #25 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

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We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!


Inspiring story from the first woman in the U.S. to become Salesforce-Certified

In this blog from Salesforce, Wendy Braid, Salesforce University Certified Master Instructor, shares her story on how she was first in line to become Salesforce Certified when the exam program was introduced back in 2008.


I started my Salesforce journey while working for a regional wireless telecom company in a support role for the national sales team. When the company decided to implement Salesforce as their CRM platform, I was provided with an opportunity to attend a 5-day Salesforce Administrator training course. I still have the instruction manual from that course—it’s great nostalgia to flip through and see how far Salesforce and I have progressed together!

I remember the excitement of travelling to San Francisco to attend the training. I sat in the front row, along with my manager, who had also come along to learn. On the very first day, she turned to me and said “You should do that, you should teach.” At the time, I was not a public speaker and addressing large crowds of people made me nervous so, naturally I thought she was a bit crazy. Shortly thereafter, we launched a city-by-city training tour, where I was tasked with my first instruction role as we introduced Salesforce to all of our different teams… and I quickly realized that I loved being a Salesforce instructor! [read more]

Crows get creative!

Fascinating to learn from this BBC article, that wild New Caledonian crows possess some pretty clever tool-making talent:


Scientists have confirmed that a species of wild crow from New Caledonia in the South Pacific can craft tools.

The birds were observed bending twigs into hooks to extract food hidden in wooden logs.

Previously this skill had been seen in captive birds kept in laboratories.

The study, published in the journal Open Science, suggests that this talent is part of the birds’ natural behaviour. [read more]


AI clash with EU

One of the key risks posed by AI may be humanity’s inability to respond to it in a timely, skilful fashion. This article underlines the problem: the EU appears to be regulating slowly and in a way that betrays a fundamental lack of understanding:


Neural networks are changing the Internet. Inspired by the networks of neurons inside the human brain, these deep mathematical models can learn discrete tasks by analyzing enormous amounts of data. They’ve learned to recognize faces in photos, identify spoken commands, and translate text from one language to another. And that’s just a start. They’re also moving into the heart of tech giants like Google and Facebook. They’re helping to choose what you see when you query the Google search engine or visit your Facebook News Feed.

All this is sharpening the behavior of online services. But it also means the Internet is poised for an ideological confrontation with the European Union, the world’s single largest online market.

[read more]

Martin Little – CTO @ Improved Apps


Walking and Talking

The amount of time we spend sitting and the impact on health has been a hot topic again in the news this week. For some ideas around how to get the balance right and building exercise into your work schedule, check out Nilofer Merchant’s thoughts on the matter in her TedTalk: ‘Got a Meeting? Take A Walk’.





If you want to find out more about our solutions Improved Help and Improved Noticeboard and how we’re driving Salesforce adoption, do get in touch.


Sophie Wyard – Marketing Manager @ Improved Apps