The Week that Was #12 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

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We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

 Keeping up to speed with Salesforce

This post, ‘3 Steps to Prepare for Every Salesforce Release’ is a great read for Salesforce admins on how to keep abreast of new releases:


Salesforce Administrators are the ambassadors, leaders, and experts for all things Salesforce at their organizations. And a key part of being the Salesforce expert for your company is staying up to date on technologies available that can impact your business whether they are new tools you can take advantage of or updates to features that you already use. With three releases a year, it’s important to have a game plan in place for upcoming releases and I want to share the key ways I prepare for every Salesforce product release…[read more]

The great thing about Improved Apps is that once system admins have got their heads around the new technologies, updates and changes introduced by Salesforce they can share the essential need-to-knows and flag them up to the users in the page in Salesforce with Improved Help and Improved Noticeboard. It saves an awful lot confusion, distraction and delay.


Clearly too much time on my hands…

Listening to Radio 4 whilst walking the dogs…and heard the following quote from Shakespeare:

“Shall we set about some revels?” (Twelfth Night)

Which set me to thinking what other chocolate-based quotations he was responsible for….

“Grace grow where those drops fall “ (Anthony and Cleopatra in the chocolate drop scene)
“What time we will our celebration keep“ (Twelfth Night)
“Now, Mars, I prithee, make us quick in work” (Coriolanus – helped you work rest and play even then!)
“The bounty and the benison of heaven, To boot, and boot!” (King Lear – my favourite!)
“Too oft before their buttons be disclos’d” (Hamlet – must have been Cadbury’s)
“’Twixt fair and foul?”  (Cymbeline – original name of the chocolate bar)
“A private whisper, no, not with such friends” (Coriolanus – original spelling)
“these white flakes Had challeng’d pity of them.” (King Lear – clearly just liked the milk chocolate version)

Sure there are lots more!…

Paul Field – CEO @ Improved Apps 


On a more serious note…nothing to do with chocolate or Shakespeare…

Innovation is how small companies become large ones and how large companies stay that way. This article ‘The Eight Essentials of Innovation’ from McKinsey Quarterly gives a fascinating insight into what that means and how we can all achieve it!


Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.

It’s no secret: innovation is difficult for well-established companies. By and large, they are better executors than innovators, and most succeed less through game-changing creativity than by optimizing their existing businesses. [read more]

Paul Field – CEO @ Improved Apps

Salesforce and AI

I was interested to read that Salesforce is continuing its big data push and joining the Artificial Intelligence fray. Inc. is acquiring MetaMind, an artificial-intelligence startup that specializes in deep-learning services, boosting its capabilities for the new technology.A quote worth remembering!… [read more]

Martin Little – CTO @ Improved Apps

Improved Apps quote Success is the best fertiliser for success


If you want to find out more about our solutions Improved Help and Improved Noticeboard and how we’re driving Salesforce adoption, do get in touch.


Sophie Wyard – Marketing Manager @ Improved Apps