The Week that Was #10 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

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We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

 Change Management Vs Transformation

This article ‘Change Management Vs Transformation’ is a good reminder on the differences between these two major activities of any business…we help customers around change management to ensure successful projects by helping the end user and management understand what the change is, any new behaviour needed and the rationale behind the change to ensure adoption is high…

It is very likely (90% probability) that in the coming months we will see more more businesses tighten their purse strings as risk of recession kicks in globally…this will inevitably prompt more change and transformation and drive more need for capabilities Improved Apps can help with….and we are here to help.

Simon Thompson – SVP Customer Success @ Improved Apps

An interesting read…erhh what was I saying?

Scientific research at the University of California, San Diego has found out where you lost your train of thought:


…They’ve seen what’s happening in the brain at the moment we get startled and lose our train of thought, and they’ve turned up a link between that just-lost thought and one of the classic symptoms of Parkinson’s disease. [read more]


Elliot Burgess – Account Manager @ Improved Apps


Salesforce for Messenger rolls out later this year

In case you missed this bit of tech news last week…Shortly after Facebook launched its new bot-enabled Messenger platform, Salesforce announced that it is in the process of integrating its own customer relationship management (CRM) tools with Messenger. Salesforce noted that the combination of technologies will help companies better manage customer interactions across all channels and departments…


…By integrating its CRM software with the Messenger platform, Salesforce said it aims to enable businesses to take advantage of Facebook’s bot technology to have more seamless conversations with customers throughout the marketing, sales and service processes. The new offering uses Salesforce’s Lightning platform for automated scheduling and customer communication. Salesforce for Messenger is expected to launch as a pilot program sometime in the second half of 2016. [read more]

Something for the marketing folk…

Do you use Photoshop? Could you do with some useful keyboard shortcuts such as…


Control + Alt + i ( Command + Option + i ) = Change the image size.

Control + Alt + c ( Command + Option + c ) = Change canvas size.

Control + + ( Command + + ) = Zoom in.


Take a look at this useful post provided by HubSpot to get another sixty or so shortcuts!

Google tries to buckle down on data security…

Browser plug-ins are still very risky for most enterprises today…what are they actually doing (beyond what you thought they were doing)…what data is being collected…let alone possibilities of malware.. So it looks like auntie Google is trying to knuckle down to mitigate risk… but as this article points out…only time will tell… Until confidence, full transparency and control is gained, companies will be nervous about using browser plug-ins for increased functionality in web apps.   

Simon Thompson – SVP Customer Success @ Improved Apps

To cheer us up…

This has been a sad week for many with the announcements of the deaths of the multi-talented writer, comedian Victoria Wood and the music legend Prince.

In memory of Victoria Wood and to raise our spirits and hopefully make you smile – here’s one of her fabulous one-liners:


“I once went to one of those parties where everyone throws their car keys into the middle of the room. I don’t know who got my moped but I’ve been driving that Peugeot for years.”


If you want to find out more about our solutions Improved Help and Improved Noticeboard and how we’re driving Salesforce adoption, do get in touch.


Improved Apps Success is turning off the mobile without fear


Sophie Wyard – Marketing Manager @ Improved Apps