What To Do In The Quiet Time During December

Red Christmas Bauble

The December Downtime

It’s upon us again. That time of year, when for reasons that will always remain a mystery, commerce seems to grind to a halt.  It’s not like any other holiday season.  People go on summer holidays, and deals still happen and meetings continue to take place to progress sales campaigns, but for some reason, the Christmas season makes everything come to a standstill.  From the second week in December, it gets more difficult to set up meetings, move deals on and connect with people who have a need for what you sell.

So I began to think about what to do at this time of year, when everyone is seemingly wearing a santa hat, drinking eggnog and laying siege to vast quantities of festive food.

If your prospects are taking some time out, then you can do no worse than follow suit. I am not suggesting you down tools, but do switch your attention to other matters that will be more productive. 

On my Christmas list…

Christmas to do list in December Downtime

Firstly, deal reviews. Pick five you have won in the last year and five you have lost. I am a big fan of trying to find the repeatable actions that were important to winning a deal, and in contrast identifying the reasons others may have headed south.  Believe me it’s a great learning experience and will help you determine what you are good at and what you need to work on.

Speaking of learning, the December downtime is also a great opportunity to set some time aside for gaining knowledge. If you cannot make the calls or set up meetings, then spend some time reading white papers, industry articles and catching up on trends in the sectors you sell in to.  It will broaden your horizons.

Another suggestion, if you have time on your hands, is to volunteer. There are a plethora of organisations that will gladly accept the gift of your time, and put it to good use.

On the 25th December, I’ll be heading to friends for Christmas lunch, but before joining them, I’ll be helping out at a local Soup Kitchen. Luckily for the attendees, I won’t be donning a chef’s hat and doing any of the cooking.  However, I will be part of a team that wants to ensure that some of the folks out there, going through a tough time, are not alone and can enjoy a meal with people who care, in an environment that is safe – something I’m sure so many of us take for granted.

Finally, I would urge you to rest up. There is a lot to be said for taking time out and just kicking back. Plan your downtime. There are so many things to do that don’t cost a penny but have a positive impact. I wrote a blog post about walking earlier this year. It seems crazy, but such a simple activity which is free to all, can bring much needed respite and relaxation.

So use your downtime wisely. 

Reflect on your year…reach out where it counts…Rest-up…Rejuvenate.

Happy Holidays and a Peaceful New Year

Peter McManus – Director of Sales – Improved Apps