How to survive Dreamforce!

By Simon Thompson – SVP Customer Success @ Improved Apps

dreamforce San Francisco


  • Preparation is key to getting the most out of Dreamforce and the meetings you may have there. Make sure you connect on LinkedIn with everyone you plan to meet so you recognise them on sight…it makes for a smooth and friendly start to any meet and greet.
  • Whatever you do don’t over stretch yourself. Dreamforce is massive so familiarise yourself with the layout and make sure you don’t book back-to-back meetings in locations that are far and wide – you could literally find yourself running late!
  • Think seriously about what you want to get out of the event.  It can be exhausting as well as exhilarating so prioritise what is truly important.  Focus on your goals, whether it’s setting up key meetings, scheduling time for face-to-face presentations or attending workshops.

The journey…

  • People visit Dreamforce from all around the globe, so if you’re one of those with a long flight ahead of you, make the most of those airplane-mode hours with The Dreamforce Jetpack a collection of 10 multimedia downloads to help you make the most of Dreamforce and your visit to San Francisco.

Destination Dreamforce – once you’re there…

  • Put yourself in someone else’s shoes…If you see somebody looking a bit bewildered they probably are! A great many people travel to Dreamforce on their own and may well be overwhelmed if it’s their first visit…so why not say ‘hello’… they’ll probably welcome the chat.
  • Give yourself plenty of time for your meetings and be willing to be flexible as Dreamforce offers a world of distractions as well as opportunities.
  • Be polite but bold and be prepared to tell people what you do as well as share your own achievements and challenges with Salesforce. You’ll get loads of advice as well as gain huge insight into how people use the Salesforce platform.
  • There are loads of sessions you can sign up to to, so make the most of them and don’t forget to check out all the training and certification opportunities...It really is the least expensive time to undertake training whilst you’re at Dreamforce.
  • Partners have invested a lot to be at Dreamforce, just like you…so do give them some little air-time too, as you may be amazed at what you learn!
  • Don’t forget to drink – and I don’t mean alcohol – you can soon get dehydrated and get tired which limits the amount of information you take in. So pace yourself… it’s a full-on event!
  • It’s an absolute must to take in the sights of San Francisco – it’s a beautiful city and well worth exploring at the end of a long day at Dreamforce.

After Dreamforce…

  • There is no question that you will be tired from your Dreamforce experience but it will all have been worth it! You’ll have picked up masses of information, so outline what you’ve learnt and feed it back to colleagues when you’re back at base so that the experience becomes invaluable to all.
  • Follow up promptly with the people that you met and remember they will have met many, many people just like you, so make it clear when and where you met…put it in context….And offer other partners the same courtesy when they ring you.. give them some time… you never know where it might lead.


I hope these pointers help you enjoy the Expo experience as much as we have over the past few years.

Have a great time!

Simon Thompson – SVP Customer Success @ Improved Apps