Migrating from Classic to Lightning (Successful Projects)

Improved Apps is ideal for Salesforce Customers who are embarking on any Lightning project.  The Lightning user interface (UI) is a step-change from the Classic UI that users will be familiar with. 

We are often told “All change is painful” and for sure, one of the biggest issues will be coping with the frustration of unfamiliarity for completing familiar tasks.  That said there are many good reasons to move to the new Salesforce UI, which has been built around customer requirements. Improved Apps technology can make your move a whole lot easier.

“The migration can be de-risked and simplified by implementing Improved Apps now, in your Classic environment, great preparation for your Lightning go-live project. Further more, all your rich content, in context, persists from Classic to Lightning with no extra work.”

Simon Thompson, CEO Improved Apps

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Welcome Cara-Lee Loganberg as Chief Commercial Officer

We are delighted to welcome Cara-Lee Loganberg to the team, as Chief Commercial Officer.


Cara-Lee joins us after an illustrious and highly successful 12 year tenure at salesforce, where she held several sales leadership roles across enterprise and mid-market teams, industry verticals and marketing product specialisation. Her teams consistently exceeded targets through salesforce’s early start-up years and beyond.


During this time, Cara-Lee was seconded by the Global VP Sales Productivity to grow and develop a world class sales productivity and enablement organisation in EMEA. Cara-Lee deeply understands the challenges associated with on-boarding and productivity, having implemented solutions and processes to drive increased productivity per head.


Known for her obsession in ensuring salesforce customers derive value from their applications, whilst having a deep understanding of the salesforce technology and a thirst for constant innovation, Improved Apps was an obvious next step.


As Chief Commercial Officer, Cara-Lee will lead business development strategy and execution, oversee sales growth, build out the ISV Channel, and provide advice to the board.


The whole team is excited about Cara-Lee’s appointment, the opportunity to learn from her vast experience and the value she will bring to our customers. I personally had the pleasure of working with Cara-Lee when I was at Salesforce between 2007 and 2012 and since Cara-Lee started last week, we are already seeing a massive impact, adding to our companies energy and passion.


Welcome to Improved Apps Cara-Lee.  (Link to Cara-Lee’s LinkedIn profile)


Simon Thompson – EVP/Co-founder

Meet the Management Team

The future of true context sensitive help is here…today…

I strongly believe that most context sensitive help solutions around today are lacking in context, which would be funny if it wasn’t so annoying.


We see various definitions out there in the public domain like…Context-sensitive Help provides information about the user interface of an application relative to the task a user performs. Which completely ignores the user’s real context, as it seems to mean that the only context is where the user is in the app!


Wikipedia states: “Context-sensitive is an adjective meaning “depending on context” or “depending on circumstances”. It may refer to: Context-sensitive grammar. Context-sensitive language. Context-sensitive help.” Which covers a lot more scenarios closer to the real world.


So when we think about all of the above variations…to get true context sensitive help we really need to consider the following:

  • Who is the person and what is their Role?
  • How experienced are they?
  • How do they like to digest information (Video, text, be shown something or listen for example)
  • What is their preferred language?
  • What area of the application are they currently in?
  • We need to know where they need help and the data from the current record they are looking at should also provide context.
  • What content they are engaging with and if it was useful!
  • Is the person happy? Did they get what they needed, when they needed it? 


All of these questions relate to the user as the focus of context, the context in this case being the user’s experience, preferences, learning style, their actions, their history, their behaviour and any issues they may be having.



So without this depth of knowledge, context sensitive help that only addresses some of these elements or provides just field or application level help are barely any use and offer very limited value to your business or your users.

It needs to go way above this to get things right…

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Let’s make searching a thing of the past

By Simon Thompson – SVP Customer Success @ Improved Apps

graphic image of words 'time for something new'

Life’s too short to waste time searching for information

Endless searching…It’s a pet hate of mine and I’m sure it’s something that resonates with all of us. Searching endlessly for information that we would rather have at our fingertips is frustrating whatever situation but it’s particularly infuriating at work when there are deadlines to meet and targets to hit. So what are you or your company doing to ease these irritations, if anything? If the answer’s nothing you’re not alone.


The world it seems is awash with companies that aren’t dealing with this extraordinarily, costly company characteristic. In 2006, Butler Group, a London-based IT research and analysis organisation, released a report titled ‘Enterprise Search and Retrieval’, which concludes that:


‘ineffective search and discovery strategies are hampering business competitiveness, impairing service delivery and putting companies at risk.’


Specifically, the research firm contends that as much as 10% of a company’s salary costs is “frittered away” as employees scramble to find adequate and accurate information to perform their overall jobs and complete assigned tasks.


Companies have tried to crack this to be fair. They’ve invested in a multitude of systems in an attempt to ‘help’ you! Document Management Systems…Learning Management Systems…plugged-in Enterprise Content Management Systems… the list goes on…all created at vast expense to help you with your searches and supposedly offer up content.


But none of these systems really offer much advantage to the end user, as they are still rooted in, ‘yes’ you’ve guessed it – searching. Searching on google…searching through menus…searching for PDFs and guides…then searching through chapters of PDFs and guides…need I go on?

But the winds of change are upon us…

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Thank you for the Customer Success Hero Award

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Award Winner’s Acceptance Speech!


“Sorry I can’t be with you in person to receive the prestigious award…First off, I must thank every one of our customers from around the world who voted for me.  I’d also like to take this opportunity to thank my family, my friends and my colleagues for their unwavering support, as well as the devotion of my Chihuahua.  You’ve all helped me on my journey to success and I couldn’t have done it without you.”

Simon Thompson SVP Customer Success – Improved Apps


I jest – apart from the bit about thanking all of those who voted for me.  It really is flattering to be one of the five global winners of the Customer Success Hero Award, from this year’s sponsors, Totango.


My six years at Saleforce ultimately made Customer Success my focus, and my commitment to customer satisfaction and customer success has stayed with me ever since.  It has not only become part of my DNA but also that of Improved Apps since its inception four years ago.

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Improved Apps 2014 Review – SVP Customer Success

Leading our customers on their journey to success

A key strategy for Improved Apps in 2014 was to become even more customer-focused. Let’s face it, if you don’t listen to customers or prospects, you’re not going to understand their needs, and if you can’t empathise with their problems or appreciate their unique requirements how can you offer them the best solution?


So part of our training strategy for the latter part of 2014 and into 2015 has been to invest in training to develop and hone the active listening skills of our Improved Apps team – it’s been pushed out across the board, so that we generate a genuine rapport based on an honest and humanistic approach.  Active listening and engaging with our customers we know helps ensure they gain the most from our solutions, and is fundamental to achieving total ‘Customer Success’.


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Improved Apps Caught on Camera at Dreamforce ‘14

The Double Act at Dreamforce

Simon Thompson, Customer Success Director at Improved Apps was interviewed at the West Cloud Expo of Dreamforce ’14 alongside Alek Gokiert, Consulting Services Director of Morphate.


The two were approached whilst chatting about their corporate partnership and were asked about their thoughts on the Dreamforce ’14 experience.


Check out the interview:

The Demo – an art…an act…or just facts?

One of the things I do everyday is demo…sometimes four or five a day. At present, my role as Customer Success Director at Improved Apps, means my demonstrations are around our solutions, Improved Help and Improved Noticeboard, and how we’re helping Salesforce users and our customers drive adoption…. But I’ve been demoing in some shape or form for more years than I care to remember, ever since I started my career back in ’88 when I worked at IBM…. and over this time I’ve gained some insights on what I believe constitutes a decent demo…

words describing a demo

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First Time at Dreamforce?

Some hints and tips you might find helpful for Dreamforce ’14…



  • Connect on LinkedIn with anyone you plan to meet with so you know who to look out for, and can offer a welcoming meet and greet. It beats having to ask them to wear a pink carnation!


  • Don’t plan back-to-back meetings in different locations, you’ll find yourself running behind schedule as it always takes longer than you think to get anywhere!



  • Pick three goals you wish to achieve during Dreamforce, whether it’s key meetings, a number of face-to-face presentations each day or attending certain workshops. You need to plan or else you’ll be lost in a sea of opportunities.
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