Do we have a budding film director at Improved Apps?

By Sophie Wyard – Marketing Manager @ Improved Apps


filming image


Is there a Spielberg, Spike Lee or Kathryn Bigelow amongst us?

At Improved Apps we believe in learning from our customers, partners, prospects and employees.

In a recent project we invited members of the Improved Apps family to ‘get creative’ and experiment with some simple video production software to express visually our solutions and how they help Salesforce customers. It’s been fun for all involved and has also provided interesting insight into which aspects individuals at Improved Apps believe are the most important.

Now we’d like to hear from you…

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Improved Apps Sponsors Community Football Team

By Peter McManus – VP Sales @ Improved Apps

Castle Donington FC Sponsored by Improved Apps

The Importance of Giving Back


Improved Apps has recently sponsored a community football team which is a club that is close to my heart, and with which I share a great deal of history.


Castle Donington FC play in the North West Leicestershire League and has a total of twenty-three senior, junior, male and female football teams. The senior male team pre dates the First World War, playing competitive fixtures in a variety of leagues in the Midlands.

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Record Breaking Ride at Red Bull Soapbox Race 2015

Improved Apps team at Red Bull Soapbox Race 2015

It’s official, according to the official Timing and Results Service the Improved Apps team’s soapbox Improved Rocket was fastest (47.3 KPH) through the speed trap…. the fastest ever… AND we’re absolutely ‘over the moon’.  See the race results

A few words from the team:

I’m totally thrilled to hear that Improved Rocket was the fastest. After studying videos over the last few years, I was genuinely concerned about the last jump as many a competitor had ended up in hospital! So creating a contraption safe to take the jumps and yet maintain speed was a challenge but all the hard work that went into designing the fully-suspended trike, our practice runs and our great launch at the start really paid off.”

Elliot Burgess – Pilot

“Wow… what a day, it was amazing to have the fastest speed recorded on the day. Elliot’s driving was fantastic as per his background. Just an all-round great day.”

Dave Loch – Co-Pilot

“What an experience… first we get accepted, then we get picked to be filmed by Dave TV and then we make history by being the fastest!  Superb!”  

Graham Selway – Crew – Improved Rocket Launcher

Not only that, they got featured in The Telegraph.

Well done to everyone involved.


Red Bull Soapbox Race 2015 – Improved Apps Antics

By Simon Thompson – SVP Customer Success @ Improved Apps

Improved Apps takes to the road for the #RedBull #SoapBoxRace 2015, London

How it all began…

“Let’s form an Improved Apps Red Bull Soapbox Team!” David (an Improved Apps Inside Sales team member) said to his team lead, Elliot… As an ex-British Superbike rider it didn’t take Elliot long to not only agree, but also claim the rights as driver!


The Red Bull Soapbox 2015 event at Alexandra Palace, London #RedBull #Soapboxrace was scheduled for the 12th July 2015 and the deadline for entrants was only two weeks away. A team of four all from Improved Apps was hastily created with Graham from Inside Sales and myself joining the crew.


…And so the games began!

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Improved Apps joins the Color Obstacle Rush in Windsor

Improved Apps at color obstacle rush


We’re a colourful bunch at Improved Apps but more so than usual as some of our team took part in the Color Obstacle Rush in Windsor.


Paul, Simon, Graham and Dave took time out from focusing on helping Improved Apps customers drive Salesforce adoption, to don their running shoes for this 5 km adventure.


‘That was definitely a case of “multi-coloured blot trot” – great fun for all involved but will be sticking to walks from now on!’

Paul Field C.O.O. – Improved Apps


Congratulations to you all for completing the course, and make sure you don’t stick your shirts in with a white wash!


A Metaphor for a Start-Up – The Nine Edges Endurance Challenge

Last month I undertook the Nine Edges Endurance Challenge, which meant I spent a great deal of time doing nothing but hiking and gazing at the incredible landscape. With the mesmeric act of continually putting one foot in front of the other, it also gave me time to think, and I started comparing my hilltop adventure to life in a ‘Start-Up’. For those of you who aren’t familiar with it, the Nine Edges Endurance Challenge is undertaken to raise money for the Edale Mountain Trust.

Nine Edges Endurance Challenge Poster

The route begins near Ladybower Reservoir in Derbyshire, England, and is a traverse from Fairholmes to Baslow, which is approximately twenty-one miles, depending on the route you decide on. There are no signposts so you need to be able to navigate successfully, and you have the choice of running, hiking or climbing your way across the nine grit stone edges.  I decided to hike it. Naturally, I could have run it, you understand, but that would have meant not being able to take in the stunning vistas around me. I did some calculations and envisaged that the journey would take me around seven hours, which is two hours under the nine-hour limit.

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Dyslexia And What It’s Taught Me

Dyslexia and Lessons in Life

I’d say, I’m known to my friends and colleagues as ‘a decent kind of bloke’… a ‘he’d do anything for anyone’ sort of guy…and I’m proud of that.  I really do try and make time for other people whether at home or in the office – it’s who I am….And why I am that kind of guy?…I’ve come to the conclusion is partly due to my dyslexia.  Sure, I was brought up to be polite and to consider others, but being dyslexic, and having to face the difficulties it presented, particularly at school, has certainly influenced the person that I’ve become.  It’s made me see things in a different way – but I don’t just mean the words on a page or on a PC screen.  It’s how I see life…my vision…my responsibilities…

Working To People’s Strengths

I know from personal experience how difficult it can be to get my point across as succinctly as others, and how frustrating it is being unable to communicate an idea and assimilate things as quickly when in the written form.  I know how hurtful it is when you’re brushed aside for being ‘slow’, but I also remember how great it feels when somebody works with you to your strengths and helps bring out the very best in you.  And these issues, these experiences, the good and the bad, have made me the person I am…

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Winning Ways – British Super Bikes and beyond…

MOTO GP, Bikes and Me

Championship Podium Winner Moto GP

My love of two wheels started at the age of eleven.  My heart was set on racing.. I loved MOTO GP – (I still do) – and by the time I was twenty-one, I was winning British Motor Bike Championships.  It was the start of a successful ten-year career.

They were fantastic days, and the sport itself is a great university for life – what you learn about people, yourself and the culture of sport is priceless.

One of the things that struck me in my early days is that being a good rider, is just not enough – it’s ‘expert knowledge’ that is also key.  But that sort of knowledge is often deemed ‘top secret’ and is not willingly shared- if a team has spent £5000 on a practice day to work on an improvement that gives them the edge, you’re naturally not going to share it around, as that would be giving away the advantage.  But some people in the racing world were very generous of spirit and simply wanted you to succeed; they were prepared to share a life’s work!  I was lucky, as this generosity came my way on more than one occasion…

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Pet Therapy

Having read the blog by our Sales Director, Peter McManus, about music and mood – yes, I’d agree my mood is definitely influenced by what I listen to music-wise, and vice versa.  To get myself into a positive mood and buzzing, I love ‘Don’t You Worry Child’ by Swedish House Mafia… a thumping beat…superb.  (Listen to the track)

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A Tour De Force – miles away from anything to do with Salesforce!

Six hours in a car with a flask of luke warm coffee and half packet of digestives is not my idea of fun, but the long monotonous trip up the M1 to Yorkshire in the end was worth it – the reason for my epic journey – to witness the spectacle of the Tour De France.

And what a spectacle it was – about two hours of sponsorship vehicles, police and gendarmes, and two minutes of cycling, as the Peleton swept past in a blur of colour. An amazing sight! Definitely worth the journey.

To be honest I hadn’t envisaged how addictive it’s become to follow the fortunes or misfortunes of these incredible athletes. I’ve been hooked over the last few weeks.

I might even take up road race cycling – though I’ll probably set my sights a little lower than the Tour De France, which is just as well as yellow has never really been my colour.


Sophie – Content Marketing Manager

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