Reflections on the Salesforce Event of the Year
Having had time to reflect on our attendance at Dreamforce 14, I’ve come to the conclusion it was an amazing experience for many reasons, but much of the positive vibe was due to the hard work and awesome attitude of our team – a bigger team than last year, with members that were relatively new to the company and totally new to Dreamforce. But the enormity of the event didn’t throw the newcomers…
Everyone was buzzing and focused and the team’s commitment to the project really paid off with some fantastic delegate feedback and the generation of some exciting new opportunities.
But these things don’t just come together over night. If you’re thinking of attending Dreamforce as a sponsor for the first time, do not under-estimate the time and effort that needs to be dedicated to the preparation for the Salesforce event of the year.
There’s the work that goes into generating the concepts behind the campaign and bringing them to fruition – the booth design, brochures, flyers, promotional videos, team shirts…the list goes on. But there’s also another very important consideration, and that is training.