Can you solve Einstein’s riddle?

By Sophie Wyard – Marketing Manager @ Improved Apps

Albert Einstein


With Salesforce launching Einstein this week at Dreamforce ’16, talk in our offices soon turned to the subject of the great man himself. It was during the conversations and idle chit chat about his amazing achievements that the riddle was raised…so we thought now was as good a time as any to share the conundrum to get our comparatively mediocre minds musing!

The Einstein riddle supposedly written by Albert Einstein, (though there’s apparently no actual evidence of this) is incredibly clever.

It’s rumoured that only 2% of the population can solve it….Can you?

Have a go and find out:

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Einstein – a name to live up to!

By Sophie Wyard – Marketing Manager @ Improved Apps


Albert Einstein quote

Einstein – what a man!

Albert Einstein was a theoretical physicist and is the most famous scientist in human history. He developed the general theory of relativity, and is perhaps best known for his mass/energy equivalence formula E=mc2.

In 1921 he received the Nobel Prize in Physics for his “services to theoretical physics”, and in particular his discovery of the photoelectric effect, a pivotal step in the evolution of quantum theory.

A Genius… a pre-eminent scientist of the modern age, a philosopher and humanist…Einstein’s theories and discoveries have profoundly affected the way we view and understand the world and our place within it.

In the week that Salesforce launches Einstein we thought it was only apt to pay homage to the great man and recall some of his witty, insightful and thought-provoking quotes:


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Improved Apps Guide ‘How to Get the most out of Dreamforce’

By Sophie Wyard – Marketing Manager @ Improved Apps

Dreamforce is just around the corner…it’s time to get prepared and get planning to ensure you get the most out of your visit to San Francisco and the biggest Salesforce event of the year.

Take a look at our short video – the Improved Apps Guide ‘How to Get the Most Out of Dreamforce’ – it provides food for thought…and some useful hints and tips…

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Ensure compliance is a dream and not a nightmare!

By Paul Field – CEO @ Improved Apps



Make sure you fill in your expenses carefully when you get back from Dreamforce, you wouldn’t want to fall foul of any of your organisation’s policies or guidelines! It’s bad news for you if you step on the wrong side of your corporate governance, but it is disastrous news for your enterprise if you ignore the compliance rules and regulations that affect your industry…

There is considerable focus in both the US and the UK on compliance to ensure advice provided by agents and advisors relating to retirement investments meets the interests of the client rather than those of whoever is providing the advice. As a result, legislation has been introduced in both countries to impose codes of conduct on the industry along with significant penalties for non-compliance. These new laws relate to the ways in which advice is provided and the disclosure of commission and other pertinent information that should encourage advisors to provide the best impartial suggestions and for clients to make the best informed decisions.

Financial services businesses deal with product just as much as a manufacturer: Furthermore, the process of New Product Introduction is one that is highly regulated and is subject to a high rate of change. New offerings must be understood and incorporated into the portfolio being made available to investors.

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Improving Sales Using Salesforce and Social

By Paul Field – CEO @ Improved Apps

social channels on tree


As you wander around Dreamforce you will no doubt occasionally be diverted by Facebook and Linked-in. In fact it is also highly likely that you will want to share with your colleagues some of the ideas that come to you as you attend the different sessions and visit some of the stands. In effect you are already using social technologies to promote different ways of thinking or approaching the issues that confront your enterprises. But why stop there? What if your collective ideas could be used to create and set strategy or to better drive the behaviour of colleagues?

I was recently reading an article by McKinsey about “The Evolution of Social Technologies”; it highlighted the increasing trend for organisations to employ social as a means to create, define and refine strategies. The result being that social is now enabling the “democratisation of strategy”.

This is something that is way beyond the suggestion boxes that used to collect dust and the occasional productive idea, and even further that the improvement groups created to support quality initiatives such as TQM, Kaizen and 6-Sigma. It is not about simply giving everybody a vote but about seeking out the ideas, suggestions, skills, knowledge, intellect and perception of employees; there is no word that sums up all of these things so I will call it ‘applied experience’.

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How marketing can make the most of Dreamforce

By Sophie Wyard – Marketing Manager @ Improved Apps

dreamforce 15

A few suggestions you may wish to consider when you’re attending Dreamforce ’16

1. Too much information!

Use the Dreamforce ’16 Agenda Builder to reap the rewards of Dreamforce and gain access to all that’s on offer. There are over 1,600 sessions and 75 Circles of Success for example…You can’t do everything so this guide will help you choose between the best content.

2. ‘What’s on’ for Marketing

Check out the marketing sessions…there’s something for every marketer and lots of training courses too.

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How to survive Dreamforce!

By Simon Thompson – SVP Customer Success @ Improved Apps

dreamforce San Francisco


  • Preparation is key to getting the most out of Dreamforce and the meetings you may have there. Make sure you connect on LinkedIn with everyone you plan to meet so you recognise them on sight…it makes for a smooth and friendly start to any meet and greet.
  • Whatever you do don’t over stretch yourself. Dreamforce is massive so familiarise yourself with the layout and make sure you don’t book back-to-back meetings in locations that are far and wide – you could literally find yourself running late!
  • Think seriously about what you want to get out of the event.  It can be exhausting as well as exhilarating so prioritise what is truly important.  Focus on your goals, whether it’s setting up key meetings, scheduling time for face-to-face presentations or attending workshops.
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