By Paul Field – CEO @ Improved Apps
As you wander around Dreamforce you will no doubt occasionally be diverted by Facebook and Linked-in. In fact it is also highly likely that you will want to share with your colleagues some of the ideas that come to you as you attend the different sessions and visit some of the stands. In effect you are already using social technologies to promote different ways of thinking or approaching the issues that confront your enterprises. But why stop there? What if your collective ideas could be used to create and set strategy or to better drive the behaviour of colleagues?
I was recently reading an article by McKinsey about “The Evolution of Social Technologies”; it highlighted the increasing trend for organisations to employ social as a means to create, define and refine strategies. The result being that social is now enabling the “democratisation of strategy”.
This is something that is way beyond the suggestion boxes that used to collect dust and the occasional productive idea, and even further that the improvement groups created to support quality initiatives such as TQM, Kaizen and 6-Sigma. It is not about simply giving everybody a vote but about seeking out the ideas, suggestions, skills, knowledge, intellect and perception of employees; there is no word that sums up all of these things so I will call it ‘applied experience’.