The Who's Who In Management
At the core of every Improved Apps business engagement is our people and their strong customer focus. Our recipe for success is based on flexibility, an ethical stance and unrivalled values.About Improved Apps›
Chief Commercial Officer
Founder and Chief Operating Officer
I started working in the world where technology meets customer interactions before marketing, sales and service processes united into CRM. And, being passionate about the application of technology and helping people, I’ve been riding this wave ever since, in various roles, both ‘demand-side’ as CRM programme manager and CIO and ‘supply-side’ as a systems integrator, consultant – and since forming Improved Apps as application vendor.
The salesforce platform enables organisations to create a cloud-based systems architecture that covers all primary process areas – and also swallow-up the spreadsheets and documents used to manage the gaps between traditional IT systems. This power to buy, customise, build and integrate comes direct to the salesforce customer – but with great power comes great responsibility. So, it is now the salesforce customer who not only has to make the technology work, but also shield end-users from the complexities involved – providing a cohesive user experience across applications and processes that is simple and compelling.
This is where Improved Apps comes in – to address problems we have seen at first hand when working with salesforce customer organisations struggling with onboarding of new joiners and partners, ongoing user training and the critical underpinning of application help and documentation – and the general pace of ongoing change in the cloud-enabled enterprise.
In short, Improved Apps was founded to make life easier for salesforce customers to drive salesforce adoption through intuitive apps that enable successful onboarding, deliver embedded training and make communicating change simple and effective.
View Keith’s LinkedIn Profile
EVP / Co-founder
I joined Improved Apps back in May 2012…Prior to this, I was really lucky to have spent 6 years at Salesforce working with the best platform and customers along the way, as a ‘Peak Performer’ Senior Solution Engineer and later as a Senior Customer Success Manager. However all our customers were constantly struggling with adoption or lack of engagement in one way or another… I knew this was not a problem with the Salesforce platform, in most cases Salesforce can offer far more than how it was being used within these businesses. I thought, what if I could work for a company that can help take Salesforce customers adoption to another level? That’s why I helped form Improved Apps with Keith.
Improved Apps solutions not only address real business challenges, we help our customers make the most of their Salesforce investment, whilst ensuring that our passion and innovation remains at the heart of our business. First and foremost, I’m passionate about making sure that our customers are happy with their investment in our solutions.
Outside of work, I love riding my motorbikes, taking them on track days and I also maintain a sky blue classic 1967 Split Screen Camper.
View Simon’s LinkedIn Profile
Chief Technology Officer
I’m passionate about creating “elegant” technical solutions. For me, this has always meant creating software that is robust, efficient and adaptable in the face of change. I’m very lucky because I’ve always enjoyed my work: as well as involving me in a fulfilling, creative process, I like to think that I’ve got the chance to make people’s lives a little bit easier.
It was this shared desire to add value to products on a continual basis that brought me to my present role – as well as a genuine sense that you rarely get the opportunity to work with people of such high calibre and experience as the Improved Apps team. I’m proud of our products, delighted to learn from how our customers use them and excited about the way their thoughts shape our plans for the future.
I do manage to escape the office sometimes, and when I do you’ll find me enjoying the countryside, dreaming of being on the water (still saving up for a boat!) or enjoying live music.
View Martin’s LinkedIn Profile
EVP of Sales
Having worked in the computer industry for more than 30 years, I’ve experienced several business waves that many of you may recognise: Mainframe utilities, Relational Database, Distributed Systems, Service Management, 6-Sigma, CRM, SaaS, PaaS, Big Data, Analytics, Social Prospecting and Digital Marketing.
My employers include megavendors like Oracle, IBM, Compuware and BMC and start-ups like Novadigm, Proxima Software, Netezza and Salesforce.com. Most of my time has been in sales and the most disruptive change I’ve seen is Cloud Computing, particularly the democratisation of Software-as-a-Service touted early by Salesforce.com, now the predominant CRM system used by professionals today.
Like many, I too have the desire for more automation in Lead Generation Management, Sales Analytics, Sales Intelligence, Sales Collaboration, Sales Knowledge Management, and Incentive Management tools. Most say the fastest path to ROI in CRM depends on the rate and effectiveness of user adoption. According to 39.3% of the firms surveyed by recent CSO report, ramp-up time for a sales new-hire is more than 10 months. As we all know, elongated training means more expense and is a common concern for companies.
Fortunately, for Salesforce.com users, Improved Apps provide a simple and elegant answer to these problems, namely its Improved Help and Improved Noticeboard solutions. Originally developed as a result of a real client’s need, these easy-to-deploy solutions equip organisations with the right tools to share knowledge, drive adoption and thus release the value of investment in Salesforce.
As a member of the Improved Apps team, I am excited by the opportunity of working within the Salesforce.com community; helping users achieve their desired outcome with CRM tools: i.e. to increase the effectiveness of customer-facing and quota-carrying professionals.
Prior to being in sales, I had several years experience in computing/engineering as an in-house and field-service engineer – back in the 80s when engineers still used soldering irons on site! I graduated from Kingston University with a National Diploma in Electrical and Electronic Engineering in 1981, aligned with an apprenticeship at the BBC. I have retained a love of ‘proper’ engineering to this day and outside of work I play with sports cars and restore classic cars.
View Marcus’ LinkedIn Profile