Focus on Value

By Paul Field – CEO @ Improved Apps

 

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This fairly innocuous BBC article ‘Can Podcasts Turn A Profit?‘ highlights a change in the commercial potential of podcasts:

 

For most of its short history, podcasting has been a largely amateur business, with few signs that it might become a mass medium that would prove attractive either to advertisers or subscribers. Then Serial changed all that.

The true-life crime series about a murder and a possible miscarriage of justice attracted hundreds of millions of downloads – and transformed the way advertisers saw podcasting.

This year, in the UK, a podcast called Untold: The Daniel Morgan Murder has been another unexpected hit, telling the story of the unsolved 1987 killing of a private detective, and allegations of corruption among police officers and newspapers. This 10-part series took six months to put together and only got off the ground due to a crowdfunding effort which raised nearly £10,000.

But as it became clear that it was going to be a hit, its creator Peter Jukes was approached by a firm called Acast, which has a bold mission to revolutionise the economics of podcasting. Founded in Sweden three years ago, Acast has rapidly become a leading global platform for podcasts, used by the likes of Buzzfeed and the Financial Times. [read more]

When it was just a case of creating lots of free content then podcasts were regarded as ephemeral worthless throw-aways. Now that content is being produced that has been the recipient of more time and effort there is a perception of worth.

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The Week that Was #27 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

shutterstock_135569845 smaller

 

We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

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A Typical Salesforce User Scenario When Seeking Help!

By Marcus Gilbert – Enterprise Sales Director @ Improved Apps

 

hard work - pushing rock

 

And so the saga begins…

You urgently need ‘how do I do this?’ help, and you need it now!  There’s no-one near you to ask (the swivel-chair interrupt won’t work this time) and you have a ton of stuff to get through to meet your deadline.

Think…Think…Think…

You have an idea!!…Send a help request to your local salesforce.com support person.

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The Week that Was #26 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

shutterstock_135569845 smaller

 

We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

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Get it right first time with Salesforce

By Paul Field – CEO @ Improved Apps

'Success Go Get It' blackboard

 

Although many businesses boast loudly of their strategic approach to driving the enterprise forward, the reality is that this often amounts to just one or two ‘big ideas’ strapped on to the core of the existing plan. I am sure some companies really do have a strategy that goes from top to bottom in the organisation and colours everything that they do and the way they do it….but I have certainly never worked for such a company. The main way that companies go forward is ironically by looking back – seeing what worked and what did not and adjusting accordingly. ‘More of the same’ does not, to my mind represent a strategy.

Sadly, this kind of approach is also frequently applied to implementations of business-critical applications such as CRM. The ‘big idea’ is to implement Salesforce and roll it out globally and to sit back and reap the rewards of more transparent processes, more predictable forecasts, more productive sales cycles and better customer service. All great objectives – what could possibly go wrong?

The Two Biggest Issues with CRM Implementations

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The Week that Was #25 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

shutterstock_135569845 smaller

 

We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

Read More

The Week that Was #24 – Through the Eyes of Improved Apps

A round up of things that the Improved Apps folk chat about over a cuppa coffee!

By Sophie Wyard – Marketing Manager @ Improved Apps

shutterstock_135569845 smaller

 

We’re a diverse bunch at Improved Apps and we enjoy sharing a story or two… our news… and views… over a cup of coffee or around the water cooler (and an occasional beer!)

So, we thought why not share a few of our newly discovered noteworthy news stories, fascinating facts, helpful hints, as well as the things that have made us smile or simply laugh out loud.

As our apps support the entire gamut of Salesforce users from sys admins to sales reps; from marketing managers to business analysts and from trainers to support staff, (and bearing in mind we’re all human), we hope that there is something of interest to everyone.

Happy reading!

Read More

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