Dreamforce – A Sponsor’s Expo Experience

By Sophie Wyard – Marketing Manager @ Improved Apps

It seems impossible that Dreamforce was nearly a year ago. It only feels like yesterday that we ventured into the Moscone Centre to gain our first glimpse of our booth – exciting times, particularly for those of the Improved Apps team that were attending Dreamforce for the first time.


If you’re heading out there this year, check out our short video to get a hint of what to expect when you hit the ‘Streets of San Francisco’ and descend on Dreamforce.



We’re sponsors of Dreamforce again this year, so be sure to drop by our booth W937, Moscone West, as we’d love to hear how you’re getting on with Salesforce.

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Dreamforce ’15 – Planning for a Satisfying Experience

By Rob Bailey – VP Alliances @ Improved Apps


Will my first impressions match my expectations?


I have never, ever, gone to Dreamforce, so attending this year in my role with Improved Apps will be a first – though Improved Apps are seasoned travellers to the event and are yet again sponsors of Dreamforce.


I have been to many of the minor regional events but never the full-scale experience. The companies I have worked for have always shied away from the expense, or fulfilled the attendee list from more local resource. I myself have had varied feedback from previous attendees siting ‘Best Ever’ to ‘Waste of Time and Money’. Typical feedback for such a monolithic event…. And only time will tell as to whether my personal expectations are fulfilled for this extraordinary event.

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