The December Downtime
It’s upon us again. That time of year, when for reasons that will always remain a mystery, commerce seems to grind to a halt. It’s not like any other holiday season. People go on summer holidays, and deals still happen and meetings continue to take place to progress sales campaigns, but for some reason, the Christmas season makes everything come to a standstill. From the second week in December, it gets more difficult to set up meetings, move deals on and connect with people who have a need for what you sell.
So I began to think about what to do at this time of year, when everyone is seemingly wearing a santa hat, drinking eggnog and laying siege to vast quantities of festive food.
If your prospects are taking some time out, then you can do no worse than follow suit. I am not suggesting you down tools, but do switch your attention to other matters that will be more productive.