Dreamforce – the dream continues…

I started a career at Salesforce in January 2007… Just to paint the picture, workflow and field updates were the hot topic! I remember thinking, ‘what company have I joined, if they are so excited about S-Controls and Field Updates?!?’  Korel was the new acquisition and Salesforce Content was but a dream… Ah, S-Controls God bless ‘em – pleased they are a thing of the past, though they did fill a big void whilst Apex caught up.

So what happened along the way? This is my journey…

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Dressed for the occasion

I have always been fascinated at the different things people wear. Our choices in what we adorn ourselves make for some interesting people watching –colourfully clad golfers, funkily-dressed festival goers, the various fashionistas and the choices they make each day.

And it got me thinking about the workplace…

I have chosen a career in sales for over 20 years. In the large companies that I have worked, it was an unwritten rule that you wore a suit into the office. The idea that I might visit a customer or prospect without the obligatory Aquascutum or Paul Smith attire would be seen as a non-starter.

Customers expected to see someone dressed ‘Professionally’ and by conforming to the stereotypical ‘Sales Guy In Smart Suit’ – we used to perpetuate that image.

This is illustrated in great sales films like Tin Men & Glengarry Glenross – the leading characters always wore sharp suits. The sharper the sales person, the sharper the suit. The more successful a sales person, the more expensive the suit.

But things have moved on…

A few years ago I noticed a change – fewer and fewer people were wearing ties to meetings. Sales guys began to have open shirts, mimicking the customers who they were trying to influence – a subliminal attempt to make customers think that the sales guy was just like them? Probably.

And this trend for dressing down couldn’t have struck me more starkly when I flew to San Fran for my induction with a new company. Naturally, I wanted to make a good impression and dressed to impress – so there I was – thinly striped dark suit, over a crisp white shirt, with starched collar & blood red tie, and there was the C.E.O – in flip flops and a T-shirt. Oh how things have changed!

So yes, at Improved Apps, I do attend some meetings in jeans & a shirt – but for two reasons and two reasons only – One, I feel comfortable, which is important. The other, more importantly, is that customers just do not care.

Nowadays, customers are more sophisticated than ever. They understand more about you and your value proposition than any elevator pitch or ‘Death By Powerpoint’ slide show could tell them. The web has enabled that capability.

So wear a sharp suit if you wish, but in my opinion you may as well turn up wearing a Chicken Suit – at least it would be an ice breaker….


By Peter McManus – Sales Director

A Tour De Force – miles away from anything to do with Salesforce!

Six hours in a car with a flask of luke warm coffee and half packet of digestives is not my idea of fun, but the long monotonous trip up the M1 to Yorkshire in the end was worth it – the reason for my epic journey – to witness the spectacle of the Tour De France.

And what a spectacle it was – about two hours of sponsorship vehicles, police and gendarmes, and two minutes of cycling, as the Peleton swept past in a blur of colour. An amazing sight! Definitely worth the journey.

To be honest I hadn’t envisaged how addictive it’s become to follow the fortunes or misfortunes of these incredible athletes. I’ve been hooked over the last few weeks.

I might even take up road race cycling – though I’ll probably set my sights a little lower than the Tour De France, which is just as well as yellow has never really been my colour.


Sophie – Content Marketing Manager

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